• Advertising Age, Tuesday, April 24, 2012 4:22 PM

NBC is seeking what would be a large price tag of "pretty close to seven figures" for a 30-second ad in its new Thanksgiving-night NFL broadcast, says Seth Winter, exec VP-sales and marketing for NBC Sports Group, in this post.

NBC's ambitious valuation the game -- previously available only on cable -- is "a signal that discussions for ad time in football could heat up in the weeks leading to the annual upfront haggling sessions between advertisers and TV networks," writes Brian Steinberg.

But whether or not NBC will get top dollar "could hinge on the network's ability to draw retailers who normally don't advertise on football," writes Steinberg.

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