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Lurpak, Last.fm Launch 'FoodBeats' Music Tool

The music tool, developed by Lurpak’s social agency Outside Line, uses Last.fm’s ‘scrobbling’ technology to give users music recommendations related to what they are cooking in the kitchen. The FoodBeats campaign is being promoted via Lurpak’s Facebook and Twitter pages, its newsletter and via blogger outreach. Last.fm’s music library is categorised using ‘tags’, where listeners can tag their music with a genre or mood.

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