Around the Net
Political Parties Have Poor Grasp Of Social Media
- SMEWEB, Thursday, May 3, 2012 3 AM
All three main political parties are failing miserably in their use of new digital channels to reach voters, according to a new Digital MOT report released Wednesday by UK advertising agency Cheetham Bell JWT in the run-up to the local elections on Thursday. The agency scored the Conservatives, Labour and the Lib Dems on their use of a range of digital media including website effectiveness, use of social media, accessibility compliance and search engine activity. All three parties failed to meet the pass rate of 60 points.
