FHM Increases Rate and Frequency

  • November 17, 2003
FHM announced yesterday that it has upped its rate base, to 1.2 million from 1.1 million, and frequency, to monthly, for 2004. For the first time in its four-year history, the mag will publish separate January and February issues. Each issue will boast a theme: January will be devoted predominantly to gaming, while February will be about comedy.

"Our rate base increases, driven by huge newsstand sales, further establish FHM as one of the most significant men's magazines in the U.S.," said executive publisher and president Dana Fields in a press release. "It is clear readers have put FHM at the top of their must-read list."

FHM also announced that ad pages were up 3% and ad revenue jumped 18% in 2003 over 2002 levels. New advertisers in 2003 included Canon, Ketel One Vodka, MasterCard and Visa.



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