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UK Online Advertising Up 14.4% To Record Levels

Internet advertising jumped by 14.4% in 2011 to reach £4.8 billion, notes the report from the Internet Advertising Bureau, conducted by PricewaterhouseCoopers. Online and mobile advertising recorded the biggest increase in internet advertising in five years – a £687 million rise on the previous year. Banner ads on platforms such as Facebook, YouTube and LinkedIn registered a 75% increase and reached £240 million last year, fueled by increasing popularity of social media networks, which account for 27% of all the time spent online in the UK in 2011.

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