• March 28, 2001

WindWire, a provider of wireless advertising and marketing solutions, has announced that The Sporting News is the latest wireless content provider to join WindWire's wireless ad network. WindWire's Media Sales will sell wireless advertising and sponsorships on behalf of The Sporting News and then serve these advertisements, using WindWire's WindCaster wireless ad serving technology to mobile consumers.

“The WindWire wireless ad network will help build our brand, keep our content free and generate revenue from the wireless content,” said Jason Stone, Director of Marketing for The Sporting News. David Wilson, executive VP of WindWire, commented, “Affinity wireless internet sites such as The Sporting News have a huge opportunity to create new revenue streams with wireless ads. The WindWire network gives these content providers a full service solution so that they can reap the benefits of the enormous promise of advertising to consumers closer to the point-of-sale.”