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Budweiser Pairs With Zeebox In Football Partnership

While the game is transmitted on ITV 1 and ESPN, the BSkyB-backed iPad and iPhone app will include: Voting for Budweiser Man Of The Match via Facebook; tweeting using hashtags to win the match ball;  a “Be The Ref” in-app social game; live match stats and commentary from Opta; instant polling of users, and live links to videos. By this marketing partnership with the second-screen social guide app, InBev is extending its football tournament sponsorship.

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