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Digital Industry Sees Future For Traditional Channels

The study by Affilinet asked attendees at the Internet World show about the future of traditional channels. One in six respondents stated that offline still had a lot to give and that they would continue to invest heavily in it. However, when asked if in the future they would invest more in mobile rather than online and offline, respondents were split down the middle. Two-thirds of those surveyed admitted to not yet having a mobile-optimised site in place and 62% won’t do so in the next six months.

Read the whole story at M&M Global »

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