• by Mark Walsh  @markfwal, May 8, 2012

Mobile advertising firm Amobee has acquired AdJitsu, a unit of multimedia software developer Cooliris that specializes in creating 3D mobile display ads. Amobee said the step would allow ad networks, publishers and brands it works with to incoporate 3D units into mobile campaigns. The move follows a partnership formed last year between Amobee and Cooliris around the rich media ad technology. Amobee itself was recently acquired by Asian mobile phone and services provider SingTel for $321 million. Read more here.