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Activists Ask FTC To Investigate Gatorade Ad
- Broadcasting & Cable, Tuesday, May 8, 2012 4:02 PM
Public health activists have filed a complaint with the FTC about Gatorade's "Win From Within" commercial, in which a flu-stricken Michael Jordan is shown drinking Gatorade as part of his plan "to play through the illness and help his team secure a win," writes John Eggerton.
The activists claim the ad "encourages teenagers to engage in 'dangerous behavior' -- playing through illness -- and creates a false sequence of events to enhance Gatorade's role in the performance," according to Eggerton.
