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Jubilee, Euro 2012 Expected To Boost ITV Revenue

The broadcaster reported a 1% fall in ad revenue in the first quarter but expects to see a rebound in the second, with May up 6% and June up between 12% and 17%, thanks to campaigns around the Queen’s diamond jubilee and the Euro 2012 football tournament. This means that ITV's second quarter TV ad revenues will be up an impressive 7%, helping to lift revenue across the first half to about 3% up over the same period last year, as the broadcaster's "summer of love" with advertisers kicks in.

Read the whole story at The Guardian »

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