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'Economist' To Cost Same For Digital Or Print, CEO Says

Speaking at the Periodical Publishers’ Association meeting on Wednesday, Andrew Rashbass discussed the publication’s online digital strategy. As for the growth in tablet revenue, a platform he said offered a ‘lean back’ approach to content consumption, similar to that of magazine and newspaper reading, he added; “It is no longer possible to capture the same share of readers’ wallets as it used to be. We believe that a ‘lean back’ approach does sit in this nice place where you are able capture the reader’s money as well as the advertisers’ money.”

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