Around the Net
How To Identify Good Search Metrics
- KISSmetrics, Friday, May 11, 2012 12:56 PM
More data doesn't always tell the story. Marketers need to know how to sort through the data to find the gems. Lars Lofgren serves up tips on how to identify "vanity metrics" -- the data points that "make us feel good" if they go up, but don't help marketers make decisions. Lofgren provides advice on analyzing actionable metrics. If the metric doesn't help the marketer take action, ditch it, he writes.
