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An End to Pop-ups? Advertisers Wince, Then Shrug (IAR)

  • , Friday, November 14, 2003 12 AM
Microsoft confirmed it intends to add pop-up blocking to Internet Explorer as part of its Service Pack 2 release, due the first half of 2004. Meanwhile, agencies, advertisers and publishers suggest they'll be ready to kiss the ad units goodbye -- when the time comes.

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