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Northcliffe, Newsflare Ink Video Footage Deal

Northcliffe titles, which include the This Is series and the hyperlocal sites, will be able source videos for use on its websites from the Newsflare community of citizen video journalists. The publisher can use video that has been uploaded or can request footage from the Newsflare community, setting the amount it is willing to pay for an assignment. Northcliffe Digital sites already rely on user-generated content, with the publisher saying it receives more than 100,000 contributions each month from users, including comments and photos.

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