Commentary

Elongation, It's The New 'Reach'

That’s what Jeff Mirman, vice president-marketing of Turner Sports just said during his opening keynote at OMMA Social during Internet Week in New York this morning. Well, Mirman didn’t actually say that, but he said that the reason why a TV network-based company like Turner Sports is so focused on digital, especially social media right now.

He said it’s all a way of extending Turner Sport’s reach, and especially its “engagement” with consumers via their “second screens.”

He used the term “elongating” the TV experience to explain that. First time I’ve heard that term used that way, but it works.

“That’s very important from a TV standpoint,” Mirman said. Actually, it seems like it’s pretty important from any media or marketing standpoint, if you ask me.

 

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