Davila rejected both of those arguments, noting that the class-certification question has "already been thoughtfully decided."
The marketers that sued can still proceed individually, but it's unlikely that individual marketers' monetary damages would approach the cost of litigation. By contrast, in class-action lawsuits, attorneys often are awarded fees as part of the final judgment.
The long-running litigation began in 2008, when several marketers filed lawsuits complaining about Google's AdSense for Domains and AdSense for Errors programs. Those programs often serve ads on typo sites that people land on accidentally.
The marketers argued that ads on those types of sites result in fewer purchases than ads on Google's search results pages. The marketers also claimed that ads on parked domains "could damage their brands."
Google asserted that marketers often benefited from ads on parked domains or error pages. The company also said it told marketers about the programs and allowed them to opt out.
While Google wasn't able to get the lawsuit entirely dismissed, the company prevailed on its argument that the lawsuit shouldn't proceed as a class-action. Google contended that marketers' damages, if any, must be calculated on an individual basis, making the case unsuitable for class-action status.