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How To Gamify Search Ads

M2 reserach predicts that gamification, the concept of using game design elements in non-game applications, will reach 2.8 billion in direct spending by 2016. Peep Laja tells us how to gamify online ads, but what about integrating it into paid-search ads? Laja describes how gamification works and how it might increase engagement. Extraco Bank in Texas applied the concept to teach customers about bank offers.

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