Arbitron and TNS Media Intelligence/CMR Monday said they have signed a marketing agreement to provide TNSMI/CMR's spot television advertising tracking data to Arbitron's regional and local advertising
agency customers. Arbitron's TAPSCAN Software Suite now includes Market Analysis, a new service that will enable agencies to process TNSMI/CMR's spot television ad tracking data. Market Analysis
reports on 100 local TV markets will be provided to subscribers monthly.
