Arbitron Licenses Spot TV Ad Data

  • November 10, 2003
Arbitron and TNS Media Intelligence/CMR Monday said they have signed a marketing agreement to provide TNSMI/CMR's spot television advertising tracking data to Arbitron's regional and local advertising agency customers. Arbitron's TAPSCAN Software Suite now includes Market Analysis, a new service that will enable agencies to process TNSMI/CMR's spot television ad tracking data. Market Analysis reports on 100 local TV markets will be provided to subscribers monthly.
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