The Entertainment Software Ratings Board (the organization behind video game ratings) has enlisted San Francisco Giants players Buster Posey and Ryan Vogelsong for a public awareness campaign stressing the ratings’ importance to parents.
A video featuring the two players has been distributed to television stations and cable operators throughout northern California, and will be featured on video display boards during the Giants home games at AT&T Park. The players are also featured in brochures that will be distributed at videogame retail locations throughout the Bay Area.
"Baseball season is in full swing and summer vacation is just around the corner, which often means kids will have more free time to try out the latest video games," says ESRB president Patricia Vance, in a statement. "By partnering with an organization like the Giants and enlisting the help of role models like Ryan and Buster, ESRB can educate more parents to help them make informed choices about the games they buy for their family. We're truly grateful for their support."