Global ad giant Euro RSCG Worldwide has debuted Euro RSCG Latino, a full-service agency designed to better serve the growing U.S. Latino consumer market. "The transformation of our entire Latino
offering into Euro RSCG Latino is a natural evolution of Euro RSCG's 'Power of One' strategy," said chairman and chief executive officer Bob Schmetterer in a press release. "The new agency's services,
integrated across borders and languages, will allow us to greatly build on our ability to deliver creative business ideas for our clients." Euro RSCG Latino will also unite the company's Mexico and
Puerto Rico resources. Clients include MCI, Walgreen's, Yahoo! En Espanol and Partnership for a Drug-Free America. Douglas Patricio will serve as the company's managing director.