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How To Gain Referrals Through SEO

  • SEOmoz, Friday, May 18, 2012 10:44 AM

Practical tips and tactics to gain referrals, win customers and find new business start with building a handful of case studies, a few sites and pages to point to when potential customers want to see the company's work, suggests Rand Fishkin. He also suggests doing some pro bono work for local charities or non-profits, as well as small local startups -- but making the offer very specific -- as well as picking a specialty.

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