Draftfcb Named SeaWorld Creative AOR

  • May 18, 2012

Following a review, SeaWorld Parks & Entertainment has named Draftfcb’s New York office as its new Creative Agency of Record. Draftfcb will promote the company’s 10 U.S. theme parks, including the popular SeaWorld, Busch Gardens and Sesame Place brands. The agency will develop an integrated marketing program cross-platform. SeaWorld has parks in Florida, California, Texas, Virginia and Pennsylvania that count more than 23 million guests each year.

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