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O2 Aims For Overseas Students Via GB Mag

Mobile network O2 has teamed up with GB Mag, a multi-media lifestyle channel aimed at overseas students in the UK, as it looks to promote its O2 international Pay & Go SIM. The campaign, which will run for the next 12 months, has launched in China, through the Chinese edition of GB Magwhich is handed out to students that have secured a place at a university in the UK. Further elements will include a mix of print, digital and social media. GB Mag’s multi-media offering comprises a magazine with a Chinese edition, website, e-newsletter and a welcome pack given to overseas students on their arrival to the UK.

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