Around the Net
Landing Page Optimization's Link To Paid Search
- The Search Agents, Tuesday, May 22, 2012 10:57 AM
Cassandra Caswell-Stirling serves up a list of all the ways that marketers should use a landing page to improve paid-search campaigns. On that list marketers will find restructuring, ad copy testing and optimization techniques. She tells us that if campaigns or ad groups have a strong click-through rate but a low conversion rate, and they are relevant to the landing page, it's time to take a good hard look at landing page optimization and some of the pitfalls.
