• Ad Age, Tuesday, May 22, 2012 9:44 AM

MillerCoors is adding coconuts, apples and a new amber lager created by the company's brewers during their downtime to expand brews beyond hops, partly to vie against craft beers. The new drinks, launching this summer, include Coco Breve, a coconut water-infused clear malt beverage targeting women; Redd's Apple Ale, an apple-flavored beer that's already sold oversees; and Third Shift, a lager that marks the start of a series of small batch brewer creations that MillerCoors plans to start testing in the mass market.

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