Toyota and its performance arm Toyota Racing Development (TRD) have unveiled the new 2013 Toyota Camry that will compete in the NASCAR Sprint Cup Series starting next season.
The new car, like all of the NASCAR racing vehicles now, are looking a lot more like the cars in the showroom, an effort to move the racing circuit back to its roots from Daytona Beach up until the 80's. The new race-ready 2013 Camry. TRD worked with Toyota's Calty Design to develop the vehicle.
“We think NASCAR fans will really appreciate that our new on-track Camry looks like the one in their driveways,” said Ed Laukes, TMS vice president of marketing communications and motorsports. “Our 2013 Camry looks more like the production vehicle than ever before, and we hope this helps revitalize the long-standing relationship between fans and manufacturers in NASCAR. Never before have we had a Camry competing in NASCAR that looked so similar to its production counterpart.”
The company says the new front grill-area matches the production model, as do character lines down the side of the vehicle and an updated rear bumper.
The new Camry racer reflects a joint effort between NASCAR and Chevrolet, Ford, Chrysler's Dodge division and Toyota what design elements would reflect the brand, and which would be performance oriented. The new 2013 Toyota Camry will make its NASCAR Sprint Cup Series debut at Daytona International Speedway’s ‘Speedweeks’ in February.