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Why National Brands Need Local Search Strategy

BIA/Kelsey estimates that 90% of consumers use search engines when researching local products or services. But the local listings are not just for neighborhood businesses. National brands should also have a local marketing strategy to gain more visibility, according to Jon Schepke. He provides some advice, such as localize content with automation, manage ratings and reviews, and step up performance measurements and reporting efforts to get a complete picture.

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