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MSN UK Promotes Original News Content Services

Continuing with its reset strategy, the “Best of Now” campaign aims to position MSN UK as a one stop shop for the best of what the web has to offer. It is the first consumer focused campaign since the strategy’s launch in November. The site updates as part of the campaign include prominent positioning for trending stories taken from the blogsphere and social media sites, a curated twitter list and data visualisations based on the day’s top stories. The campaign will also be using Facebook advertising centred around a ‘now calculator’ that assigns users a ‘Now’ score based on how many questions about the day’s news they can successfully answer.

Read the whole story at M&M Global »

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