AtomFilms.com, BeatGreets.com, CarsDirect.com, Fool.com, Shockwave.com, and TheStreet.com are the latest sites to sign up with Unicast to sell the Video Commercial ad format. The Web publishers now
offer online advertisers and agencies a premium ad unit; the Video Commercial is a 2MB, 30- second ad unit, which plays video up to eight times faster than traditional broadband/streaming video ad
units. It launched in January.
