Around the Net
Media, Unilever Ink 'Soap Opera' Deals
- Financial Times , Monday, May 28, 2012 8:35 AM
The packaged goods giant is attempting to reinvent “soap opera” sponsorship for the digital age by striking international, multimillion-dollar partnerships with media groups Viacom and News Corp. The deals illustrate how the internet is driving the globalisation of media, and how its creation is funded, as well as advertisers’ desire for more professional content on social networking sites such as Facebook and Google’s YouTube.
