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Courage, Compassion Keys To Social Media Success

The Social Brands 100, carried out by social media agency Headstream in partnership with monitoring firm Brandwatch, analysed the online engagement of over 300 brands. The ranking took 19 separate factors into account, featuring a combination of metrics for Facebook, Twitter, YouTube, Foursquare, Google+ and blogging. It found that charities occupy half of the top six positions on the list, which Brandwatch CEO Giles Palmer puts down to a lack of fear on their part. “This is best summed up by the not-for-profit and charity organisations, who are leading the way because they’re not afraid to be human online and to interact with real people, as real people,” said Palmer.

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