Around the Net
Consumer Complaints Over Digital Efforts Surge
- The Guardian , Thursday, May 31, 2012 3 AM
The internet is on the brink of overtaking television as the most complained-about advertising medium in the UK, with the ad regulator recording a surge of almost 300% in the number of consumers registering concerns over digital campaigns to more than 10,000 last year. The Advertising Standards Authority – the body responsible for investigating consumer complaints into advertising content – said that overall there was a 25% year-on-year increase in the total number of complaints about all UK advertising in 2011 to a record 31,458.
