Around the Net
Digital Marketing Spend Rising; 41% Plan Bigger Investment
- Northwest Evening Mail, Thursday, May 31, 2012 3 AM
Marketing intermediary FindGood conducted a survey which canvassed the opinions of 4,300 companies that use marketing agencies, returning 333 responses. Of those, 85% believed that they would increase their overall marketing spend or keep it level over the course of the year. Digital marketing showed the most positive outlook, with 41% of respondents believing that they would invest more heavily in this area during 2012. This is the third successive quarter where marketing spends have been revised upwards.
