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Ikea Releasing TV That Lets You Buy Stuff
- Gigaom, Tuesday, June 5, 2012 3:59 PM
The new Ikea Uppleava TV set, available for sale in Europe next month and in the U.S. next year, will allow viewers to choose and pay for purchases with their remote control devices.
"The technology, which has been developed by a German company called Connept, will prompt users to press the red button on their Ikea TV’s remote control
during select ad spots," writes Janko Roettgers. "The TV will then launch a browser window, prompting registered users to enter a password and confirm their order."
