Around the Net
Putting Into Action Commonalities Between Google Search And Doctor Who
- Search Engine Watch, Wednesday, June 6, 2012 1:38 PM
Comparing the 1960s television program "Doctor Who" with Google, Simon Heseltine tells us that both show and search engine present a new adventure weekly. Between algorithic shifts, new features and tools, marketers struggle to keep up with the changes. But some things can't be changed, he writes. Among those things marketers can change, keeping fresh content on the site is a must. Heseltine provides some insight into the tools giving marketers the ability to change direction in mid-campaign and sort through budget restrictions and restraints, and stresses the humble ability to ask for help.
