• September 2, 2003

The Asian American Advertising Federation (3AF) has announced "Know Your Dream Market: What Asian Americans Buy," a conference intended to survey the growing Asian-American market, will be held October 9 in New York City. The event will boast a range of speakers as well as the presentation of the second "3AF Creative Agency of the Year" award. Speakers will include Gateway director of consumer marketing Hector Placencia, AT&T Wireless director, multicultural marketing Rosa Alonso and Oxford Health Plans vice president, Asian initiatives Christopher Law. Additionally, a "Voices From the Field" panel discussion will feature reps from local company branches who frequently interact with Asian-American shoppers in the stores. The registration fee for the conference is $190 for members and $250 for non-members.