• June 8, 2012

Minneapolis-based Carmichael Lynch has launched some great brand identities in its time. Today it is unveiling a new one that is especially close to its heart - its own.

The new identity, which includes a Web site redesign, new logo (see below) and "fully reimagined workspace in its Downtown Minneapolis HQ, is designed to evoke a "new aesthetic journey."

Bright, energetic colors were adopted over muted predecessors. Combined with these new colors, patterns infused with motion and spontaneity added life to drab agency walls. The Carmichael Lynch website was overhauled to surface not just some of the work but all of the work since it is through the work that Carmichael Lynch continues to inspire and grow.