• Search Engine Land, Friday, June 8, 2012 11:58 AM

Bolstering its breadth of knowledge, Bing has entered into a new partnership with Encyclopedia Britannica. The result is a new service, “Britannica Online Encyclopedia Answers,” which incorporates additional information about search results directly into search result pages. At first glance, “It looks quite a bit like Google’s recently-launched Knowledge Graph feature,” remarks Search Engine Land.

Differences exist, however, like the way the two search engines present their data. “Bing links out to several third-party sites for further information, such as Wikipedia, Freebase, Qwiki and Britannica (the source of the encyclopedic information),” it notes. “In Google’s Knowledge Graph presentation, the links primarily lead to new Google searches.”What’s more, Bing is currently showing its Britannica-powered listings far less often than Google shows Knowledge Graph boxes, SEL notes.

“Bing seems to show the Britannica information only if a Britannica URL appears as one of the organic search results.” “Bing’s display happens right with the organic search result, while Google shows Knowledge Graph boxes to the right of the organic results.”

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