• September 3, 2003

M3 Alliance Consulting, a Los Angeles-based firm of marketing, media and management consultants focused on the Hispanic market, and MediaAnalysisPlus (MAP), a Denver-based media auditing firm,have formed a strategic alliance. The new alliance is designed to offer leading U.S. brands a total spectrum of market consulting. M3 Alliance Consulting will provide strategic counsel on the Hispanic marketplace while MAP will begin focusing more on the Hispanic market with their media strategies and auditing services. "Almost 20 percent of major advertisers have a focused Hispanic marketing effort," states Jim Surmanek, CEO of MAP, in a press release. "Our alliance with M3 Alliance will enable us to more easily delve into the Hispanic market and offer our clients expanded services in the consulting arena."