• Insurance Age, Tuesday, June 12, 2012 2:51 PM

According to the Chartered Insurance Institute, a survey of 2,000 consumers showed that the Generation Y element of the UK population is more conscious of the inherent risks associated with using social media than its Baby Boomer and Generation X counterparts. The biggest concern to younger internet users is the ability to control the commercial use of their name, image or other aspects of their identity, and 56% expressed an interest in protecting personal image rights through insurance cover. This is compared to just 23% of those aged 55 and above who said they would purchase social media insurance to control publicity rights.

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