• September 4, 2003

Andrew Sharp has joined Universal McCann Worldwide in the newly created post of Executive Vice President, Director of Communications Accountability. Sharp's role will be to focus clearly on ROI, in particular looking for ways that increase the return to a brand for a given communication investment. In other agency news, Katie Ford and Shelby Saville have been named vice presidents in for Starcom and Starcom IP respectively. Ford currently serves Starcom as director on the Coca-Cola global assignments, Coca-Cola U.S. juice business and Binney & Smith's Crayola. Ford joined Starcom in 1994 as a planner/buyer. Saville acts as Starcom IP's director on Network Solutions, Allstate, U.S. Army, Motorola, Western Union, ABC Cable, Disneyland Resorts and Aventis brands Nasacort and Lantus. She joined Starcom IP in 1997 as a media business coordinator.