• September 4, 2003

American Business Media has launched a $3 million print and online ad campaign touting the benefits of advertising in business-to-business media. The campaign will debut on Monday with ads in The Wall Street Journal, BtoB, Chief Executive, Mediaweek, Adweek and Advertising Age. "Our previous campaign consisted of straightforward, mostly text ads that spoke to the ability of b-to-b media to deliver even during tough economic times," said American Business Media president and chief executive officer Gordon Hughes in a press release. "This new campaign draws me in, makes me smile and entices me read the copy. The message is exactly on target: b-to-b media advertising works." Each of the three ads features an anonymous executive and a quote about the role b-to-b media has played in his or her company's success. The body copy highlights findings from a Yankelovich/Harris research study that shows b-to-b media influences executive purchase decisions more than any other media.