• September 8, 2003

Arbitron said the Starcom unit of Publicis' Starcom MediaVest Group, has selected Media Professional Plus software and the accompanying Arbitron national/regional database service as new information tools for buying radio advertising time on local radio stations across the United States. Media Professional Plus offers access to radio audience estimates for more than 12,000 local aradio stations in all radio market survey areas and counties measured by Arbitron. Subscribers can combine markets and counties without regard to existing Metro, Total Survey Area or DMA local market boundaries. Radio audiences can be evaluated based on the trading areas specific to its advertiser clients. In addition to geographic analysis, Media Professional Plus also generates audience estimates for custom demographics as well as for socioeconomic categories such as age, income, education and the presence of children. Radio stations have access to the same capabilities through Maximi$er Plus.