• The Telegraph , Tuesday, June 19, 2012 1:35 PM

Working with Luke Bozier, a former aide to Tony Blair who defected to the Tories in January, Mrs Mensch today unveiled Menshn (pronounced “mention”), a social media service for “talking on topic”. The service is initially only available in the United States and aiming attract online discussion about the upcoming presidential election. It is scheduled to open to British members in time for the Olympics. Menshn owes much to Twitter in its design and concept, with members invited to post short messages and links of 180 characters. The main difference is that it restricts discussions to pre-approved topics, with the aim of avoiding the spam messages that popular hashtags attract on Twitter.

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