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Gibson Lifts Itself By Own Guitar Straps

Gibson chief executive and chairman Henry Juszkiewicz talks to Marketing Week about how the brand is back and giving a leg up to the next generation of guitarists. "The proverbial wisdom in our industry was that guitarists were going away and all music was being played on electronic keyboards, so it looked very bleak. When we bought Gibson, people called us the Harvard Mafia because three of us had gone to Harvard. The implication was that we didn’t know anything about the industry and we were soon to fail." That didn't happen, and Juszkiewicz explains why.

Read the whole story at Marketing Week »

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