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An Event Marketing Refresher Course

Experts see event marketing budgets growing about 8% this year, with marketers putting added pressure on the experiences to produce quality leads, metrics and social media ROI. That growth is more than double last year’s rate of 3.6%, according to the EventTrack 2012 study from the Event Marketing Institute. With that in mind, industry experts share advice on best practices and tips to get your events off and running.

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