Pacific Sunwear Rolls Out 'Golden State Of Mind'

  • June 20, 2012

To better reach its 18- to-24-year-old core audience, Pacific Sunwear says it is introducing a “Golden State of Mind” campaign, celebrating all things California.

In addition to a GSOM Web site, the campaign is intended to appeal to Gen Z’s multi-screen habit, and includes feeds from all of PacSun’s social media channels, a regularly updated blog and seasonal photos from the latest PacSun brand campaigns, as well as content from many of its apparel brands.

The site, built by JUXT Interactive, also includes a Google Maps integration of California, which features postings of inspiring locations, sent in by brand ambassadors.

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