NASCAR After The Lap (NATL) won an award for Best Consumer Event, while the NASCAR Fuel for Business Council (NFFB) won for Best Association Event or Meeting. At a separate ceremony held on May 16, NFFB also won a Brand Innovators Award for Experiential Marketing.
NFFB involves a group of 50 Official NASCAR Partners to fuel their sponsorships, specifically getting partners together to buy and sell products and services from one another. NASCAR says that since the NFFB’s 2004 inception, it has facilitated hundreds of millions of dollars in annual revenue and savings to its participating members. Ford, it says, has sold more than 20,000 vehicles through the NFFB. The next NFFB meeting will be held Friday, June 22, in San Francisco.
NATL, developed in 2009, is a fan event that takes place annually during NASCAR Sprint Cup Series Champion’s Week in Las Vegas. The event features the Top 12 NASCAR Sprint Cup Series drivers in a kind of Oprah-style confessional. NATL will continue for a fourth year on Nov. 29 in Las Vegas.