Early adopters of innovative products could be an even more valuable audience for online advertisers than previously thought. New research, seen exclusively by Marketing Week, reveals they are 92% more likely than average consumers to be influenced by online advertising. Brands of many kinds -- not just in the technology sector -- could benefit from targeting this audience, according to the study by Kantar Media. Early adopters are 133% more likely than the average Internet user to agree that they spend a lot on clothing. The sites they visit are also more varied than advertisers might assume.